The Impact of Reflection on Wellbeing at Work
Research, Brand and Interface Design
Workerbird is a diagnostic service in which users can take a work “health-check” to learn more about their own behaviours at work and the impact it was having on their wellbeing. A social venture on the side of the workers, the aim was to empower workers to make positive change whether that meant looking for a new job or pursuing better conditions.
As Creative Director I led the design of the service including customer research and testing phases.
At the kickoff workshop we decided to initially test a text service that allowed users to track their time (commuting, working, and taking breaks) and then reflect on their data at the end of a week. This low cost first-version would act as a springboard for us to learn and build a useful digital product.
From these trials we identified problem areas and isolated the most valuable things we were doing. This analysis led to the development of a native mobile app using React Native.
The app evolved its functions and developed a distinctive aesthetic over time. This was based on a combination of user feedback and the team’s understanding of the values the company was to embody. The attitudes and stances we were taking towards the subject of work had to be represented in the brand and the product: down to the gestures and animation.